Newspaper Website

Newspaper Website

Link to My Newspaper Site: https://17pullenm.wixsite.com/my-site

How to Access the Audio-Visual Piece: 

• Click the link above and enter the website.
• Scroll down to the section with the heading 'About Our Website'
• Click play on the video, and turn up the volume using the speaker button in the bottom left hand corner of the video.

Evaluation of Websites

 Media Coursework Newspaper Website Evaluation

Our company (specification)- independent (recently purchased by a conglomerate), 16-25y/o audience, diverse interests.

·         Masthead, Ideology and Narrative:

Websites- Each of the websites we studied seemed to use their masthead as a signifier of the paper’s ideologies, for example the Daily Mail used half traditional typography to reflect their alignment with conservative values, and half as a newer simplistic font to symbolise their belief that they will change if the majority encourages them too.

Our website- It has been proven that young people in the UK have become increasingly left-wing (around 56% of surveyed young people 18-24 voted for Labour in the 2019 general election) and socially conscious, with the turnout of voters aged 18-24 rising significantly. Therefore, if any political commentary is shown on our website, it would make sense for it to be left leaning. However, a largely more effective strategy would be to keep the newspaper as unbiased as possible, therefore catering to a larger audience, and attracting more readers.

·         Layout:

Websites- Depending on the type of website, some use compact layouts, others prioritise organisation over quantity. The more articles on the front page can sometimes mean more attention to articles, however often times this can discourage readers from using the source due to becoming overwhelmed.

Our website- We will divide the page into neat columns and make sure not to overuse images where they aren’t needed.

·         Tabs/Opinion Section:

Websites- Uses tabs so readers can navigate topics quickly. Some newspapers don’t utilise opinion sections meaning some readers can often confuse opinion with fact.

Our Website- Use an opinion section so those who hold certain political beliefs can avoid/navigate to any content they do/do not want to view. Also use tabs for the same reasons (interests- arts/sports/politics etc).

·         Image:

Websites- Some use images to glorify/vilify ‘elite’ personage, some use it for context (person in action/certain event), some also use relevant diagrams and infographics (graphs, charts, maps etc) to help their reader gain a full picture of the story they are reading about. However, sometimes data is skewed (wording misleading) to sensationalise a certain statistic.

Our Website- Use images that are relevant, don’t vilify/sensationalise any events/people.

·         Audio-visual element:

Websites- Some of the websites use flashing elements to promote live stories or advertisement. However, often this is viewed as more invasive or irritating to the reader than appealing.

Our website- Use audio-visual element to promote company. possibly in an ‘About Us’ section.

·         Brand Identity:

Like some of the brands we have studied, we should state our brand values, so no consumer feels mislead about what they are reading and can understand that some human bias is inevitable.

The Investigation into Codes and Conventions of Websites